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Atlanta, GA

(470) 355-9751

A     T     L

imogene + willie

imogene + willie

imogene + willie, led by Matt and Carrie Eddmenson, is a clothing and lifestyle brand based in of Nashville, Tennessee.

Matt and Carrie share a long and varied history in the fashion industry. Both started their careers at Sights Denim Systems, formerly the world’s preeminent denim development laboratory and premium finisher, located in Henderson, Kentucky. Collectively, Carrie and Matt have been making jeans for over 20 years.

At age 11, they met as schoolmates in Henderson, Kentucky. After high school, they went their separate ways until 2003, when they found themselves back in their hometown, working for Sights. Love blossomed, and they were married in 2006. In 2009, Matt and Carrie left Kentucky for Nashville, where imogene + willie was born.

imogene+willie has two brick and mortar locations. The flagship retail shop resides in a renovated old service station in the 12th South district of Nashville. The most recent addition is a retail location in Portland, OR.

imogene+willie’s headquarters is located in an old car factory where all design, patterning, and hand tailoring happen.